A couple months ago I was contacted by a friend to see if I'd be able to produce a logo for a company called Amp'd. They provide music education for underprivileged teens in the form of summer classes. Students are taught music theory, production skills, and get practice in groups with real instruments. It was requested that the logo mimic the look and feel of the Marshall Logo as used on their amplifiers - the classic cursive chrome.
I started with some doodling.
After sketching out a bunch of different ideas, I found a decent looking cursive font that had the same feel as the Marshall logo, and used it as a starting place to make a mask in photoshop. Then I set about hand-coloring the chrome look. It ended up looking pretty snappy, so I figured I'd try it again with another font.
This font was much more punchy, in addition to being heavier, which helped show off the chrome coloring. To take a break from the 50 shades of gray I was staring at for the past couple hours, I whipped up a vector of one of my other ideas.
I liked this one quite a bit. It's clean, works in a two color palette, and has a nice shape. I ended up throwing it in with the rest of the mockups in my design package to the client. When it was displayed at a board meeting, they liked this alternate version so much that they decided to use it as a final product.
Here it is applied. The descender on the 'A' allows for subtitle space that nicely squares off the logo.